is an agency made up of people who build performance oriented thinking.

In over 20 years we have developed a deep understanding of the dynamics that guide the purchasing process by specializing in specific projects dedicated to retail communication in all its aspects: from packaging to the marketing industry, from consumer activation to the shopper experience.
Today we have all the skills and resources, human and technological, to accompany the brands along the path that goes from the development of a product to the construction not only of the tools but also the rational and emotional motivations which lead the consumer to chose the product.

All this is the result of a precise analytical-strategic approach which translates into distinctive creative gestures aimed at results that are relevant to the product or brand.
But above all, it is thanks to the people who participate and interact in the different stages of this process. Their vision ability, their inventive talent, their executive skills. Features that underlie a style and a unique identity. Absolutely Light.


branding, packaging


concept design, digital & social, consumer activation


adv, digital & social