Tic Tac gum

Valentine's Day for the Millennials

ClientFerrero Italia
We did theExhibition design, packaging design, consumer activation
SectorFood & Beverage
Valentine's Day is not just a party for lovers. It is also the most publicized anniversary of the year so much so that it has generated, in many, a sense of addiction if not rejection, especially among millennials. With TicTac Gum, Light has tried to awaken the attention of the latter breaking the classic rules of communication related to this specific occasion.
Creating an out-of-the-box exhibition design and transforming the packaging into a vehicle of funny and irreverent messages, illustrated on special stickers "Peel & stick".