Roomba

Innovation, well communicated.

ClientNikon Italy
We did theIntegrated communication
SectorTechnology & Accessories
With over ten million models sold worldwide, Roomba is the leading brand in household cleaning robots. Over the years, Light has taken care of its on-line and off-line communication helping to bring a difficult to understand product into the Italian "home maintenance" sector, not used to innovation, in order to acquire more and more significant market shares.