Nikon Snapbridge

The evolution of the connection, told with simplicity.

ClientNikon Italy
We did theIntegrated campaign
SectorTechnology & Accessories
Nikon SnapBridge was the first Nikon device designed to connect instantly, via Bluetooth, camera and mobile devices. A remarkable leap forward, full of incredible potential but difficult to explain to the general public .
To make everything simpler, we developed an integrated on-line and off-line communication campaign that has been able to speak to everyone. Through an emotional TV commercial, an educational tutorial for the web, digital advertising and P.O.P.