Nikon Coolpix

High technology, for the little ones.

ClientNikon Italy
We did theIntegrated Adv
SectorTechnology & Accessories
Spring, the season for confirmations and first communions. What do you give to teenagers who already have everything?
Better to let them choose. That's why Light chose to speak to this target group to communicate Coolpix S32: the first "serious" camera for an under 12 audience.
And it did so with a targeted visual and verbal language, conveyed by an integrated adv campaign on Spot TV, radio, web clips and P.O.P.