Rome airports

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ClientAeroporti di Roma
We did thebrand Identity, brand Image, campaign adv, consumer activation
SectorTransportation
How to transform the anonymous space of an airport into a place dedicated to the shopping experience? And how to transform the millions of passengers that crowd it every year into millions of potential customers? This was the challenge we faced for Aeroporti di Roma.
A challenge we won thanks to an interdisciplinary approach aimed at defining a precise brand identity and generating in people the perception of being in a place designed to help them spend their waiting time better. All thanks to a shopping experience characterized by a high quality of content and service.